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Jennifer Government Print
Written by Katharine Shade   
Monday, 11 April 2005
ImageAuthor: Max Barry
Publisher: Abacus Great Britain 2003

In the future the world will be run by giant American corporations.
 
Everybody will be so happy, tax-free and rich that they will change their name to that of the company they work for. It will be a free market paradise. Which is where Hack Nike comes in.
 
Hack is a lowly merchandise officer with negative career equity. In the future, this is not a good thing.
 
So when John Nike and John Nike offer Hack Nike a job marketing a new line of really, really expensive trainers he is understandably thrilled. He is less thrilled when he finds his duties include shooting teenagers in order to establish 'street cred' for the shoes.
 
Stricken by a deeply unprofitable morality, Hack goes to the police who happily offer to shoot the teenagers for him, at a reasonable price.
 
Unhappily for Hack, his actions have caught the attention of Jennifer Government - a tough-talking agent with a barcode under her eye and not one pair of really expensive trainers. Jennifer's determined to nail Hack Nike, Hack's boss; John Nike and John Nike's boss, John (Nike).
 
Jennifer's about to start a closing down sale of the violent sort – and everything must go.
 
“Jennifer Government” is aimed squarely at the “SF-lite” and “holiday reading” crowd, with its short sentences, short chapters, spaced out printing (in the large paperback version I read) and emphasis on plot rather than exploration of interesting futuristic concepts (well, apart from the basic American Corporation one).
 
It is certainly based on an interesting premise, but it wore a bit thin by the end of the novel, and its satirical nature gets bogged down in the sometimes slow-moving plot. So it probably would have worked better as a short story or novella, or fleshed out a bit more conceptually.

The main characters were interesting, but I found some of the others fairly lightly drawn, and I felt little empathy for them. 

It was rather nice to read a book with so many Australia references (most of it being based locally), even with the American influences.

Although there were a few moments where I felt uneasy at how far we’ve already gone down the path as described in this novel, most of the time it felt more like I was engaging in a necessary “suspension of disbelief to enjoy the story” than receiving a warning as to what can happen if we take American Corporatisation too far. I’m not quite sure that’s what the author intended.
 
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